Portfolio
Click the skills below for examples of how I’ve put them to work.
Content Strategy
Energy Sharing Communities (E.ON)
The Challenge
E.ON UK’s innovation team needed to rally internal and external support around Energy Sharing Communities, a promising but technical concept spanning energy, infrastructure, economics, and public policy.
The Approach
To find the heart of the story, I interviewed experts and restated Energy Sharing’s purpose and benefits into clear, compelling messaging.
Then I went further, distilling the story into a form so clear and simple anyone could appreciate it at a glance.
To understand how the idea would land with the public, I designed nationally representative YouGov polling to test the concept from multiple angles.
Using the research, I built a map of segment-specific angles and approaches rooted in E.ON’s two main priorities: lowering customer bills and driving the green transition.
To add visual impact, I briefed an external agency to produce clear and appealing infographics and animations in E.ON’s house style.
With SEO searches complete, I built a content pipeline of blogs, social posts, C-suite thought leadership, internal presentations, and external comms to carry the message out into the world.
The Result
Momentum from the campaign translated into real impact: a partnership and funding for the UK’s first energy-sharing pilot in London.
Content Marketing
Below is a selection of blogs, reports, news items, and other content I’ve produced for clients across fintech, engineering, training & education, payments, and logistics.
Enginuity
The Enginuity Skills Action Plan For The Engineering And Manufacturing: A Manifesto For Change
Enginuity Future Skills Hub: Demystifying Future Skills For Engineering And Manufacturing Employers
Enginuity Funds Scholarships In AI And Data Science
Insights From The UK Shipbuilding Skills Taskforce Report: A Step Change In UK Shipbuilding Skills
STEM Skills In Scotland: An Enginuity Report
What’s Behind Scotland’s STEM Skills Gap? Enginuity Investigates In New Research
Juni
How To Optimise Cash Flow Management When Markets Are Down
Cash Flow Insights That Are Actually Insightful
5 Things To Consider When Localising Your Ecommerce Supply Chain
How To Get The Most Out Of Your Supply Chain Strategy In 2023
Nium
How Global Regulation Is Changing The Face Of Payments
Why The Current Payments System Is Broken
6 Trends Shaping The Future Of Payments
3 Ways Infrastructure Can Change To Better Support Payments Innovation
Timeline: Digital Payment Adoption
How Businesses Can Embrace Modern Payments To Improve Their Customer Experience
Sedna
The Three Golden Rules Of Effective Shipping Communications
Youlend
How To Offer The Best Embedded Finance Solutions: A Roadmap For Food Delivery Platforms
How To Grow Your Merchant Base With Embedded Finance Solutions
Banks And Smes: How To Win With Revenue-Based Financing
Why Revenue-Based Financing For Smes Is Key To Fighting The Energy Crisis
A Guide To Embedded Finance For Challenger Banks
5 Reasons Why Embedded Finance Is The Next Big Trend In Digital Banking
Youlend Data Science: Leveraging Alternative Data To Drive Financial Inclusion
B2B Embedded Finance: The Next Big Thing For Retail And E-Commerce Platforms
Embedded Finance For PSPs: Strategies, Winning Moves & New Frontiers
Research-Based Content
Endless Possibilities: The chemists building molecules atom by atom (The Guardian)
This Guardian feature on a groundbreaking organic chemistry technique—skeletal molecular editing—posed several challenges. Here’s how I navigated them:
Challenge
Even in the science pages, stories about chemistry are often seen as too dry or complex for mainstream audiences.
Solution
I pinpointed the aspects of skeletal molecular editing most likely to engage the Guardian’s audience, focusing on its potential for personalised medicine and sustainable plastics.
Challenge
The topic was especially technical, dealing with a new method in chemistry that so far only specialists were excited about.
Solution
I conducted in-depth desk research and secured top experts for the piece, arriving at the pitch with compelling quotes that convinced the editor to approve it.
“We’re one of the only fields of science that at its core is about making things that have never existed anywhere else in the universe, and would never have existed if we didn’t intervene,” he enthuses. “We get to manipulate matter at the atomic level to shape it to whatever purpose we can think of.”
Mark Levin, Professor of Chemistry, University of Chicago
Challenge
Getting specialist scientists to explain their areas of expertise clearly and simply is notoriously difficult.
Solution
I used interpersonal skills to get the most out of interviews, creative imagery and metaphor to make experts’ ideas accessible, and vivid, engaging writing to keep readers hooked.
The Result
The piece was reprinted as part of the Guardian’s international roundup of the best weekly journalism, and I was invited to speak about it at the UK Conference of Science Journalists. The panel’s focus was on translating complex technical topics for mainstream audiences. You can watch the session at the UKCSJ24 Website, here.
Messaging
Messaging Workshop
(Norrsken VC)
The Challenge
Norrsken VC, the Impact Fund established by Klarna founder Niklas Adalberth, was on its way to becoming Europe’s leading impact investor, but their messaging wasn’t aligned.
They wanted to boost deal flow, but lack of clarity held them back from the PR that could make it happen.
The Approach
Through exercises and guided discussions that encouraged debate before turning to alignment, I steered the group to explore:
What they do
Their 20-year roadmap
The unique problem they solve
How they solve it
How they relate to different audiences
How they relate to their competition
Their specific voice
Together, we identified and articulated the team’s real obstacle to alignment:
They wanted to distinguish the fund as a profit-generating venture without losing the older Norrsken Foundation’s reputation for social impact.
To overcome it, I guided the team to consider Norrsken’s value from the perspectives of different stakeholders while focussing on the intersecting benefits to each:
A team experienced in growing unicorns
Entrepreneur access to a unique impact ecosystem
Impact KPIs and adherence to UN Sustainable Development Goals
A diverse portfolio exceeding expectations in capital returns
An evidence-based approach to impact
The outcome was a clear messaging framework for entrepreneurs, investors, and external audiences, complete with core copy, straplines, and boilerplates.
The Result
Since the workshop, Norrsken has increased its PR output and continued closing new deals. Notably, investments in Einride and 1KOMMA5° have become unicorns and now rank among the top greentech companies globally.
Norrsken is now Europe’s leading impact investor, and they’ve got the messaging to tell the world why.
Operations Management
Redesigning E.ON’s content workflow
The Challenge
E.ON brought me in to help produce content at scale, but there was a problem. Without clear ownership of publishing tasks or a defined journey for content in development, a lot of work never made it to publication.
The Approach
To understand the bottlenecks, I spoke with leadership and team members across departments. These were busy professionals with significant responsibilities, and communications wasn’t always their top priority.
The solution was to minimise the number of stakeholders for each piece of content while clearly defining their roles. After securing buy-in from subject-matter experts across the business, I established a formal process for all future content. Responsibility was centralised within my department, freeing other teams’ time while ensuring content moved smoothly from concept to publication.
The Result
End-to-end publishing time was reduced by more than 50%.
The problem of already planned and produced content not making it to publication for internal reasons was eliminated.
E.ON increased its presence across multiple segments with hundreds of pieces of accurate, impactful content.
Podcasting
I’ve developed, produced, and executive produced hundreds of radio programmes and podcasts for BBC Radio 4, the BBC World Service, BBC Radio 3, The Guardian, Audible, Persephonica, and a range of private clients. Here are a few of my favourites, and roles I’ve played making them:
Automation Nation
Long-form Documentary Maker
The last in a three-part series for the BBC World Service’s flagship current affairs thread The Compass, this episode distills complex macroeconomic concepts into compelling, sound-designed stories.
Behind the Scenes on Sesame Street
Feature Producer and Host
A BBC World Service feature that I produced and presented about the progressive beginnings of Sesame Street.
LockBit: How an infamous ransomware gang found itself hacked
Chat-Format Podcast Producer, Composer
I produced this episode of the Guardian’s Today in Focus podcast from start to finish. As well as sourcing the story from former intelligence analyst Jon DiMaggio, I handled the recording, editing, scripting, mixing, and music.
Inside COP: Looking for a Plan in Finance
Editor
As Editor for this episode of the official COP30 podcast, I helped world-leading experts in climate diplomacy and finance translate complex concepts like blended finance, developing country reinvestment schemes, and debt swaps into clear explanations for a general audience.
Listen here.
The Reluctant Millionaires
Executive Producer
Working with Abigail Disney, a leading voice in the Patriotic Millionaires, I developed and executive produced this BBC documentary about ultra-rich campaigners demanding higher taxes on the wealthy. The programme was so successful the BBC commissioned additional versions for other networks.
Listen here.
Find more of my audio work here.
Icons from The Noun Project